Growing your landscaping business isn’t always easy, but you can increase your lawn care leads, and bring in more clients with the right strategy.
While there may be numerous suggestions, we cover ten major effective ways how to get landscape leads that can speed up the growth of your business.
When done correctly, these techniques will help new customers find the services they need while also providing existing customers with options they didn’t realize were available.
Ways To Generate Landscaping Leads
1. Create A Website For Your Landscaping Business
An own website is essential for any business, not excluding landscaping. Not only will it allow potential customers to find your services online easily, but having a website can also be used as an effective marketing and lead-generation tool.
Use the search engine optimization (SEO) process to create content that focuses on popular landscaping topics in your local area.
This digital marketing technique will help your website rank higher in search engines and make it easier for potential customers to find you online.
Your website should provide detailed information about your company, your services, and photos of your work. Include a contact form or email address so potential customers can easily reach out for more information.
2. Advertise Early Ahead of the Upcoming Season
Another method to get exclusive landscaping leads is advertising ahead of the upcoming season. Start by identifying the areas where your target audience resides, then advertise accordingly ahead of upcoming seasons.
Advertising in the winter when many homeowners think about their spring landscaping plans. By promoting your services early, you can capture potential landscaping customers that may not yet be considering using a landscaping company.
3. Join Local Landscaper Groups And Trade Associations
As a landscaping contractor, joining local landscaper groups and trade associations can be a great way to meet new clients and generate landscaping leads for lawn care services.
These organizations typically host events and seminars that can be great resources for networking with a fellow landscaping professional.
Trade associations may also offer exclusive discounts or promotions to members which could help get leads from nearby lawn care customers.
4. Engage Local Businesses
Reach out to nearby businesses and inquire about their landscaping needs. These can include nearby restaurants, retail stores, and other establishments with large amounts of space around their building that could potentially be improved by landscaping.
Establishing a relationship with these local businesses can help you create a partnership where they recommend your landscaping businesses to their customers, and in turn, you help beautify the area around them.
5. Use Door Hangers To Market Your Landscaping Business
By placing door hangers around neighborhoods, you can quickly let potential customers know that you offer various landscaping services, such as lawn care services, tree trimming, and garden installations.
Door hangers are relatively inexpensive to create, and with a bit of creativity, you can make sure your message stands out from the competition in the landscaping industry.
6. Use Yard Signs To Mark Completed Job Or Services
Placing yard signs in the area where you have recently completed a landscaping job or service will help create awareness of your company, leading potential customers to inquire about your services.
Yard signs can be used to indicate that a particular job was completed by your team or to advertise services that your company offers.
Place a few signs close to the job site to help build trust with potential customers, who are more likely to reach out if they can see evidence of your work in the area.
Depending on your budget and preferences, you may choose to have custom yard signs created for your lawn care business or purchase generic ones
7. Create A Customer Referral Program
A customer referral program can be a great way to get word-of-mouth advertising and create relationships with fresh customers.
Your satisfied customers will be able to introduce their friends and family to your services, which can help you build trust with potential clients. Offer rewards such as discounts or incentives for successful referrals to make your loyal customers more likely to recommend you.
8. Utilize Social Media Platforms
People are more likely to trust and engage with your business if they can see before-and-after photos of your work, reviews of past customers, and videos that demonstrate what sets you apart from other landscaping service providers.
For this marketing strategy, share posts on Facebook, Instagram, and Twitter so potential customers know who you are and what you offer.
Use social media advertising and analytics tools to track your posts’ effectiveness, so you can make adjustments as needed.
9. Pay For Ads
This method allows you to target a specific geographic area, helping you reach potential customers looking for landscaping services. The advertisement should include your business info, business name, and basic information about your services.
The ad should be eye-catching and include a call to action to encourage potential customers to take action. This approach is great for reaching local customers who may not have heard of your business before, and it can also help you gauge how effective your advertising is.
Google ads let you reach a wider audience and allow you to track how many people are clicking on your ads. You can also target ads based on keywords, helping you find customers searching for specific related services.
10. Learn From Customers' Feedback
By understanding your customers’ needs and preferences, you will be better positioned to create custom solutions that meet their requirements.
Also, look for customer feedback about their experience with you and rely on more positive reviews to improve the next service. Collecting customer data can help you create targeted campaigns to generate more leads.
Other Methods To Get Landscaping Leads Include
Send direct messages
Brand your lawn care trucks
Use pay-per-click (ppc)
Install weather apps on your smartphone.
Email marketing
- Content Marketing
Contact Zircon For Quality Landscaping Leads
The task of getting quality leads in landscaping is not an easy one. It requires a lot of hard work and dedication. However, it is achievable with proper guidance and support from experts in the lead generation company.
Trusted by several of North America’s largest brands, Zircon SEO can help you generate quality landscaping leads in no time.
So, if you’re looking for reliable lead generation companies and have been wondering how to get them, get a free consultation today.
