Getting noticed in the digital world can seem like an impossible task. Fortunately, getting your website hosted is just one part of the equation; you’ll need SEO and Adwords to make sure that potential customers are seeing it. Don’t worry if all this sounds daunting – we promise we know what’s up.
Here at Zircon SEO, we provide an easy-to-follow guide breaking down everything you need to know about how SEO and Adwords work together, plus other digital marketing tips.
So, let’s dive in…
What Is Search Engine Optimization (SEO)?
SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your website through organic search engine results.
It involves optimizing your website code and content, improving user experience, and promoting your site across social media channels. SEO helps ensure that your website appears in Google’s search engine results pages (SERPs) when people search for terms related to your business, products, or services.
What Is Google AdWords?
Google Adwords is an online advertising platform developed by Google. It allows businesses to display ads on the search engine results page in response to specific keywords or phrases that users enter into the search box. Ads can also be displayed on other websites within the Google Display Network.
Benefits Of Using SEO And AdWords Together
Combining SEO and Adwords can be a powerful tool for any business looking to maximize its online presence. By using the two strategies in tandem, businesses achieve the following advantages:
Combat Negative PR
Negative publicity or news can quickly cause companies to lose their customers and reputation. By using AdWords and SEO together, companies can counteract this by increasing their visibility online through strategically chosen keywords that will populate the top of search results.
This will help push down any negative reviews or articles about the company, allowing more positive information to be seen by potential customers.
Visibility
SEO and AdWords can help increase the visibility of a company’s website, products, and services online. By using the right keywords within an AdWords campaign or through organic SEO efforts, companies can easily show up at the top of search engines, making them more visible to potential customers.
Share Keywords Data
By using both SEO and AdWords together, companies can leverage the data from each platform to get better campaign results.
For example, by monitoring search data from an AdWords campaign, companies can identify which keywords are performing best with users and use them in their SEO efforts to get better organic traffic.
Social Media Visibility
By using SEO and AdWords together, companies can increase their visibility on social media platforms. Companies can use the same keywords from their AdWords campaign to create content that will show up when users search for those terms on social media websites. This allows companies to increase their visibility and reach a wider audience easily.
Testing Strategic Organic Keyword With AdWords
Companies can use SEO and AdWords to test different organic keywords for their website or products. By testing different terms with an AdWords campaign, companies can identify which terms perform best with users and then use those same words for their SEO efforts to get better organic traffic. This helps companies save time and money in finding the best terms for their website or products.
Cost Efficiency
Using organic search engine optimization methods helps businesses to save money on advertising costs by targeting people who are already interested in their products or services.
This type of search engine marketing strategy is especially beneficial for businesses with limited budgets, as it enables them to target their audience more precisely than what most other advertising campaigns provide.
Conclusion: Let Us Help You At Zircon SEO
We want to ensure your business stays on top by utilizing the best solutions and tactics in various areas. If you need to run an online ad campaign, we have the knowledge and resources to get the results.
Besides, we understand search engine optimization (SEO) and pay-per-click (PPC) marketing so that you can get the most out of your efforts. Knowing how SEO and Adwords work together; is something our team can advise on.
If your mission as a business is a success, let Zircon SEO make it happen for you. Contact us today to learn more about how we can guide your business in the right direction.
