How SEO and AdWords Work Together

Getting noticed in the digital world can seem like an impossible task. Fortunately, getting your website hosted is just one part of the equation; you’ll need SEO and Adwords to make sure that potential customers are seeing it. Don’t worry if all this sounds daunting – we promise we know what’s up.

Here at Zircon SEO, we provide an easy-to-follow guide breaking down everything you need to know about how SEO and Adwords work together, plus other digital marketing tips.

So, let’s dive in…

What Is Search Engine Optimization (SEO)?

SEO stands for search engine optimization, which is a process of increasing the quality and quantity of traffic to your website through organic search engine results. 

It involves optimizing your website code and content, improving user experience, and promoting your site across social media channels. SEO helps ensure that your website appears in Google’s search engine results pages (SERPs) when people search for terms related to your business, products, or services.

What Is Google AdWords?

Google Adwords

Google Adwords is an online advertising platform developed by Google. It allows businesses to display ads on the search engine results page in response to specific keywords or phrases that users enter into the search box. Ads can also be displayed on other websites within the Google Display Network. 

Benefits Of Using SEO And AdWords Together

Combining SEO and Adwords can be a powerful tool for any business looking to maximize its online presence. By using the two strategies in tandem, businesses achieve the following advantages:

Combat Negative PR

Negative publicity or news can quickly cause companies to lose their customers and reputation. By using AdWords and SEO together, companies can counteract this by increasing their visibility online through strategically chosen keywords that will populate the top of search results.

This will help push down any negative reviews or articles about the company, allowing more positive information to be seen by potential customers. 


SEO and AdWords can help increase the visibility of a company’s website, products, and services online. By using the right keywords within an AdWords campaign or through organic SEO efforts, companies can easily show up at the top of search engines, making them more visible to potential customers. 

Share Keywords Data

By using both SEO and AdWords together, companies can leverage the data from each platform to get better campaign results.

For example, by monitoring search data from an AdWords campaign, companies can identify which keywords are performing best with users and use them in their SEO efforts to get better organic traffic. 

Social Media Visibility

By using SEO and AdWords together, companies can increase their visibility on social media platforms. Companies can use the same keywords from their AdWords campaign to create content that will show up when users search for those terms on social media websites. This allows companies to increase their visibility and reach a wider audience easily. 

Testing Strategic Organic Keyword With AdWords

Companies can use SEO and AdWords to test different organic keywords for their website or products. By testing different terms with an AdWords campaign, companies can identify which terms perform best with users and then use those same words for their SEO efforts to get better organic traffic. This helps companies save time and money in finding the best terms for their website or products. 

Cost Efficiency

Using organic search engine optimization methods helps businesses to save money on advertising costs by targeting people who are already interested in their products or services.

This type of search engine marketing strategy is especially beneficial for businesses with limited budgets, as it enables them to target their audience more precisely than what most other advertising campaigns provide.

Conclusion: Let Us Help You At Zircon SEO

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We want to ensure your business stays on top by utilizing the best solutions and tactics in various areas. If you need to run an online ad campaign, we have the knowledge and resources to get the results.

Besides, we understand search engine optimization (SEO) and pay-per-click (PPC) marketing so that you can get the most out of your efforts. Knowing how SEO and Adwords work together; is something our team can advise on.

If your mission as a business is a success, let Zircon SEO make it happen for you. Contact us today to learn more about how we can guide your business in the right direction. 


Should I Focus On SEO Or PPC? 

It depends on your goals and budget. SEO is a longer-term investment that requires more time to be effective, while PPC ads can provide immediate results at a cost. If you're looking for quick results and have the budget, then PPC may be the best option. However, SEO may be the better choice if you want to build long-term organic success with your website. 

Does Google AdWords Benefit SEO? 

Yes, Google Ads can help improve your search engine rankings by driving quality traffic to your website and increasing visibility. Ads appear in prominent positions on SERPs, which also helps to increase your website’s organic ranking.

What Is The Difference Between SEO And Adwords? 

SEO strategy optimizes content and builds organic search engine rankings. This takes time and requires consistent effort to build the authority of a website. Google Ads (PPC) is a short-term strategy that pays for each click to your website and requires a budget. It can drive targeted traffic to your website immediately, but it does not have the lasting impact of SEO.

How Do I Use Keywords To Combine The Power Of SEO And Google Ads? 

Keywords are a key element of both SEO and Google Ads. You can use the same keywords for both strategies, but you may need to tailor them depending on how you want to approach each platform. For SEO, focus on long-tail keywords closely related to your product or service while for Google Ads, select competitive keywords with higher search volume to get the most out of your budget and attract quality traffic. 

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